Off-Page SEO: Building Links and Popularity
Off-page SEO is search engine optimization efforts from outside the website. Optimizing from a website, or on-page SEO is often not enough to get a high ranking in search results. Especially for new websites that don't have an audience, unless the keyword competition is quite low. Why backlinks are very important To understand the importance of off-page SEO, I will explain a little about the relationship between search engines and links. Search engines like Google have a bot that is tasked with crawling on the internet. Google's crawler is called Googlebot Googlebot moves from the website to the website through the links listed on each website page. From the data collected by Googlebot, an index and ranking order are arranged. Because Googlebot uses links as navigation, websites that have external links will have high priority. The more and the higher the quality of the link, the better the ranking of the website. This is why links from other websites (backlinks) play an import...